Best Super Bowl Ad

[dalyduo]

[cdh]

Yuck!!!! Kiddin me?

DD, this is a car site and this ad leaves those 3 in the dust

http://www.youtube.com/watch?v=2RyPamyWotM

[Gerardo]

The Dodge Charger ad has my vote!!! Although, when the voiceover said, "And because I do this..." a few other cars came to mind...

[cdh]

Originally Posted by Gerardo

The Dodge Charger ad has my vote!!! Although, when the voiceover said, "And because I do this..." a few other cars came to mind...

oooh yeah

[Andor]

hahaha the 1st video is pretty funny but i dont think its "the Best" of the super bowl ads but up there.
I love the dodge charger ad. but off the topic of cars for ads, my favorite ads were the one's from dorito! i'll post one up if u find it

[dalyduo]

Not kidding and no apologies as last time I checked both Leno and Letterman are life time car guys. Also liked the VW ad with Stevie Wonder. Very clever and funny.
The Dodge ad has a nice exhaust note at the end but jeez... If your last stand as a man on the planet is driving a Dodge... I'll ride with Jay, Dave and Oprah...

Originally Posted by cdh

Yuck!!!! Kiddin me?

DD, this is a car site and this ad leaves those 3 in the dust

[Andor]

sorry for hijacking the thread

[dlippert]

Having a discussion about the best ad is a little like talking about the least painful surgery. One of the main reasons I own a DVR is so I can avoid ALL commercials.

[dalyduo]

Agreed Dick, although with the exception of this year's game often the Super Bowl commercials wind up being more interesting and entertaining than the game itself.

Originally Posted by dlippert

Having a discussion about the best ad is a little like talking about the least painful surgery. One of the main reasons I own a DVR is so I can avoid ALL commercials.

Andor, thanks for the Dorito's links. They were funny... You want spots that people are talking about around the water cooler the next day and there weren't very many this year. Didn't feel anyone hit it out of the park. The elements of surprise in the Letterman and VW spots made those memorable for me.

[cheekychica]

Loved the Leno/Oprah/Letterman ad. Apparently the Doritos ads were panned by the critics, but they never put the disclaimers up that all of those ads were created and submitted by fans for the Doritos ad contest.

I must admit, I loved the Monster.com ad with the fiddle-playing beaver that moves from the swamp to Carnegie Hall.

[dalyduo]

From entertainment weekly... How the Letterman ad came about. Rob Burnett is Letterman's producer.

Entertainment Weekly: Why did you decide to do this?
Rob Burnett: Well, the 10 seconds we did with Dave and Oprah for the Super Bowl in 2007 went pretty well and CBS came back and said we got 10 seconds again for this one. Nothing is more simultaneously exhilarating and fear-inducing than hearing you have 10 seconds in the Super Bowl.
We were banging heads together. How do we come close to topping the last one? Then Dave got this idea. My first call was to Oprah -- she got it right away -- and then I called [CBS Corp. Chairman] Les Moonves to make sure he was OK with Jay being on CBS.
I have to give Les credit ... he got it immediately. And then I called [Leno's executive producer] Debbie Vickers ... who said, 'Dave and Jay, in the same room?' She laughed for a good minute and said Jay would want to call. I hung up, and two minutes later it was Jay. He said 'This is the way show business should be.' Debbie then cleared it with NBC Entertainment Chairman Jeff Gaspin and NBC-Universal CEO Jeff Zucker.
Entertainment Weekly: How did you manage to pull it off without the press catching wind of it?
Burnett: We began having logistical meetings that would make the CIA proud.
We had to figure out a way to keep it a surprise. NBC arranged to have Jay fly on the NBC jet at 7:30 in morning on February 2 and he was at the Teterboro Airport [in New Jersey] at 3:30 p.m. We snuck him through the front door on Broadway.
Jay wore a disguise ...a hooded sweatshirt, dark sunglasses and a mustache. Fifteen minutes later, Oprah arrived ... but not in a disguise. We shot it in the balcony of the Ed Sullivan Theater.
Entertainment Weekly: What was it like when Leno and Letterman first saw each other?
Burnett: It was great, very professional, very cordial.
We shot it in 25 minutes, and it went really, really well. It felt like one of those things where you wake up and say, "I had the strangest dream." There was no frostiness. We were focused on trying to execute the joke. It would have been a more taxing event had it been us all going out to dinner. If anything was awkward, it was how it wasn't awkward.
It's interesting... there was a lot of internal conversation about whether this was a good thing to be doing from a PR standpoint. Are we rehabilitating Jay's image?
Dave has a simple edict:If it's funny, we do it. When CBS says it needs 10 seconds, it's incumbent upon you to do the funniest bit you can do. Then we learned we had another five seconds. That may not sound like a really big deal but let's face it ... that's someone's college education [given how much the typical per-second spot goes for during the Super Bowl], so we were really thrilled about that.
Entertainment Weekly: You and Dave must have realized you had the potential to upstage the Super Bowl.
Burnett: Well, that's not our problem! [He laughs].
I've been asked the question more than once about all these advertisers who spent millions of dollars on their ads. My response is: They had a year, millions of dollars, and 30 seconds! We had one week, no money, and 15 seconds.
The bottom line is, if you're a comedian and you have the chance to do something funny in front of 100 million people, you should do it.

[rslonaker]

Good stuff Pat
Thanks for digging that up. I smell a sequel...

[cdh]

Originally Posted by cheekychica

Loved the Leno/Oprah/Letterman ad. Apparently the Doritos ads were panned by the critics, but they never put the disclaimers up that all of those ads were created and submitted by fans for the Doritos ad contest.

I must admit, I loved the Monster.com ad with the fiddle-playing beaver that moves from the swamp to Carnegie Hall.

I wasn't watching much of the broadcast so missed the Fiddling Beaver...hey, only the messenger pretty damn funny. GT Subject, you MUST like this one eh? Thanks Ali

http://www.youtube.com/watch?v=iyD2aG2jMwI

[cheekychica]

Originally Posted by cdh

Fiddling Beaver...hey, only the messenger pretty damn funny.

Ha! I did my best to avoid the phrase "fiddling beaver" when I made my post (typed it, deleted, and went with "fiddle-playing") -- figured I'd leave it to someone else.

[dalyduo]

Clever tie-in to a social game they had nothing to do with creating...

[Andor]

Originally Posted by dalyduo

Clever tie-in to a social game they had nothing to do with creating...

yea like this commercial. Being a vw owner my self, i enjoyed this commercial. I mean, makes no sence to punch someone just for seeing any vw cuz it was usually only "Punch Buggies" not just any vw.